These are some of the frequently asked questions we face in our daily lives. And faced with the incredulity of some well-known characters in the real estate industry, the “hunters” are moving in this market and building the respect and trust of people who either become clients or refer us to other people who may become our clients.

Anyway, answering the questions in reverse order:

    Yes, with a TTI course and survival test to take the “test” in Campos/RJ;
    We meet buyers' expectations;
    We literally “hunt” real estate for our clients.

Turn the clock back a little further to the time I scribbled the Estate Hunter Business Plan, home of the “house hunters”.

I had already traveled a long road throughout Brazil, outlining strategies for different businesses with my head on top of stars like Peter Drucker, CK Prahalad, Gary Hamel, Ricardo Semler, Steve Jobs and, more recently, Marty Neumeier and the revolutionary Ricardo Jordan. In essence, what these guys taught me is that when shaping a business, you have to make an impact on people's lives for the better.

This is the starting point of the “hunters”: the people, not the competition. If we can get past the mental walls erected by customers to keep real estate pollution out, then we have a chance.

I remember that as soon as I arrived in this market, a broker called my attention to the chronic disease of a sales stand: a broker is too idle an animal and the vast majority cannot meet their goals. Pareto's principle here is bush: 20% (or more) of the guys are responsible for 80% (or more) of the production.

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like http://www.skymarketing.com.pk/islamabad/park-view-city/

There, man, the logic is as follows: for the vast majority of people, buying a property is the biggest investment of their lives. Furthermore, ALL of his expectations, the customer, are exacerbated the moment he decides to go out and buy. He arrives at a sales stand and, according to the come-first-serve rule, he is welcomed by the broker who hasn't sold anything for 60 days….what do you think will happen? The customer will have exactly 2 minutes to say what he wants. Hence, the shelf of stocked properties goes down, plus all the generic and superficial answers from the half-assed training that the company offered to the sales people, more promises to solve all the client's problems, besides, of course, closing with a golden key : “you can let me do something about it”…..

Another determining factor that shaped the Estate Hunter: the owner has no loyalty to the broker and thinks that the more “FOR SALE” signs on the front of the property will provide a faster sale. Pure mistake. The property will be prostituted on the market.

If I were to base myself on this benchmarking, I already had reasons to do everything backwards.

The behavioral bias, however, is what boosted the reasoning that the purchase of real estate, evaluated within the concept of the "motivation tripod", is determined by positive demand (desire) and that is the field of the intangible business as a strategy.

Thus, the draft of the “hunters” focused on the figure of the BUYER. With this, we signed an exclusive contract to search for the imaginary, the dream. We discarded the rule of “getting real estate” and dedicated ourselves to capturing “who buys”. We have a portfolio of clients to serve and a market with a lot of supply.