. Say "yes" on paper!
No longer a matter of course today and therefore all the more effective: the printed message on paper. Paper rustles and smells. When turning the pages, write my paper movement comes into play - it appeals to all the senses. Many studies show that messages on paper are therefore much better remembered than digital advertising.
2. Are you the cool or the warm type?
Do not automatically use the common coated, bright white papers. Uncoated, structured papers appear warm and emphasize values such as respect, appreciation, social and ecological competence. Glossy papers look cool and go well with topics such as technology, precision, performance, efficiency and economy.
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3. Your ideal - thin or strong?
Thin types of paper (50–100 g / m2) tend to give the impression of mediocre quality, while heavy paper (110–170 g / m2) looks better, more stylish, and more durable. On the other hand, thin paper is easy to leaf through, matches the “sales” message, and is cheaper to ship. Warning: Thin printing paper weighs around 50 grams per square meter and is almost transparent.
4. Show your colors
Colorful papers stand out. Thanks to digital printing, you can even print intensely colored paper today. Natural tones such as strong green or delicate gray and cream tones are currently popular. Extra tip: Choose different but coordinated colors for the cover and brochure.
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5. Stay natural
Those who choose uncoated papers with the structure are in line with the trend. The aim is to stimulate the sense of touch and thus make a lasting impression. Did you know that you can also use limestone paper? It is oil and water-resistant, food-safe, flame-retardant, and tear-resistant. And it is suitable for all types of printing.
6. Show responsibility
With recycled paper, you can credibly show that you care about your environment. You can also choose certified printing material: the “FSC” label stands for environmentally friendly forest management and socially compatible working conditions in forestry worldwide.
7. Think superficially
Use rough papers, a mix of rough and smooth surfaces, or finishes such as print varnishes to perfect the haptic experience.
Matt varnish lets motifs take a back seat, glossy varnish highlights them. Raised or sunken imprints imply experience. Effective effect: thermal lacquers change color when you touch them.
8. Surprise with smart paper
Papers are currently being developed that can do more than their predecessors: they are intelligent. For example, the paper Powercoat® Alive from Arjowiggins has integrated NFC chips (NFC = Near Field Communication), with the help of which one can access web content via smartphone - without a QR code. The paper can be printed on normally.
9. Let yourself be sniffed
Have you ever thought about using scented papers?
The colorful meadow of flowers, the fragrant bakery, or the breeze of the sea - with created scent worlds you can quickly switch on the head cinema and bring back fond memories. Perfect for creating a positive connection to the brand.
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10. Give them a taste
With flavored adhesive rubber coatings, you stand out from the crowd. If that's not enough, you can print your mailing on paper so that the recipient can enjoy it right after reading it. It couldn't be more environmentally friendly!
invention 1: Drinkable book
Scientists at the University of Virginia, USA, have developed a technological filter paper that reduces bacteria in contaminated water by over 99.9 percent, making it drinkable. On behalf of WaterIsLife.com, it is produced at low cost as a “drinkable book” and delivered in a box that is used to filter the water. It also educates people about the dangers of polluted water. This video shows how the drinkable book works.
Invention 2: Printed solar cells on paper
Researchers at the Chemnitz University of Technology have developed solar modules that are printed on paper. The «3PV» technology relies on conventional, cost-effective printing processes such as gravure, flexo, and offset printing on standard papers. The printed paper can later be recycled as waste paper. Special printing inks with electrical properties form the necessary structures on the paper to generate electricity when exposed to light. This opens up the possibility of easily and independently supplying mobile things with electricity from paper. Further information can be found in the press release of the Chemnitz University of Technology.
Invention 3: Power generator in print products
Disney Research scientists have developed a method to generate electricity from the friction of paper-like materials. The energy generated in this way can operate several LEDs and small displays. To the website about the power gene,raptor.
Invention 4: Smart Paper
The Swedish telecommunications company Ericsson has developed the "Connected Paper" packaging material, write paper which can be used to display information about the product in it directly on the smartphone. Touching the paper activates the electronics in it, whereupon the information from the cloud is transmitted to the smartphone. You can see how this works in the video about the intelligent paper.
